A magical, majestic, secret land waits to welcome the traveller of today with warmth of hospitality that reflects the nature of its people and countryside. The landscape offers infinite variety, from the soft green beauty of the Corve Dale Valley to the dark, barren upland wilderness of the Stiperstones. Ancient buildings, ruined castles, timber framed houses reflect at a touch the turbulent history of this borderland Marches country. Six historic market towns encircle the heartland offering a wealth of individual shops and restaurants. Castles abound, gardens flourish, attractions and festivals beckon.

Visit and discover South Shropshire and embark on a journey of enrichment. From quiet country inns set in gloriously unspoilt countryside to the “gastronomic capital” Ludlow with a virtual cornucopia of restaurants.

You’ll be spoilt for choice – real country markets, real butchers, real bakers, real ale, real individual shops and above all real people who still believe in old fashioned hospitality. The pace of life here requires the visitor to suspend all sense of urgency. Breathe fresh country air, inhale the scent of wild honeysuckle, walk quiet narrow lanes, lean on a gate and gaze at heavenly views.